WhatsApp message pricing calculator
See what a WhatsApp broadcast actually costs before you send it: pick a country and a message category (Marketing, Utility & Authentication, or Service), then enter how many messages you plan to send. The calculator multiplies your volume by Meta's own per-message rate for that market — WACRM takes 0% markup, so you pay Meta directly.
By the WACRM team Updated
Estimated monthly cost
$0.00
0% markup from WACRM — this is what Meta itself charges.
Full rate card (USD per delivered message)
Effective October 1, 2026 · checked against Meta's rate card November 1, 2026
| Market | Marketing | Utility & Authentication | Service (over free tier) |
|---|---|---|---|
| India | $0.0118 | $0.0014 | $0.0014 |
| Indonesia | $0.0411 | $0.0250 | $0.0250 |
| Rest of Asia Pacific | $0.0842 | $0.0113 | $0.0113 |
| Brazil | $0.0625 | $0.0068 | $0.0068 |
| Mexico | $0.0397 | $0.0085 | $0.0085 |
| Rest of Latin America | $0.0740 | $0.0113 | $0.0113 |
| Saudi Arabia | $0.0576 | $0.0107 | $0.0107 |
| United Arab Emirates | $0.0576 | $0.0157 | $0.0157 |
| Germany | $0.1365 | $0.0550 | $0.0550 |
| United Kingdom | $0.0635 | $0.0220 | $0.0220 |
| United States | $0.0250 | $0.0034 | $0.0034 |
Email me this report
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How to use this calculator
- 1
Choose the recipient country
Pick the market your customers' WhatsApp numbers are registered in — pricing is set by the recipient's country, not your business location.
- 2
Choose the message category
Select Marketing for broadcasts, Utility & Authentication for order updates and codes, or Service for free-form replies past the free tier.
- 3
Enter your monthly volume
Type how many messages you expect to send in a month. The total updates instantly as you type.
- 4
Read the per-message rate
Check the rate card below the result against Meta's own pricing page before budgeting a large broadcast.
Talk to an expert
Huy Nguyen (David), Founder & CEO
Not sure which category your messages fall into? Ask David directly.
Frequently asked questions
Does WACRM add any markup to these prices?
No. WACRM charges 0% markup on WhatsApp messages. You pay Meta directly, at the price Meta itself publishes, through the payment method on your WhatsApp Business Account.
Can WACRM work with a business in my country?
Yes. WACRM is delivered remotely, so a shop in any country can sign up; the calculator above covers 11 markets and Meta prices every other market too.
Does WACRM work in my industry?
Yes — WACRM is built for online shops and service businesses of any industry that message customers on WhatsApp, from ecommerce to salons and clinics.
How do I pay for WACRM?
Contracts and invoices are issued by Netbase JSC; payment is by bank transfer to the company account or PayPal Business. WhatsApp message fees themselves are billed separately by Meta.
Who do I talk to about my numbers?
Huy Nguyen (David), WACRM's Founder & CEO, answers pricing questions directly over WhatsApp or email — see the card below.
Are these prices guaranteed to be accurate?
They are Meta's published list rates effective 1 October 2026, copied from the USD rate file linked on Meta's own pricing page on the date shown in this tool. Meta can change prices; always confirm on Meta's own documentation before making a budget decision.
Which category does an order confirmation fall into?
Order and delivery updates sent to a customer who already has an order with you are typically Utility messages. A promotional broadcast is Marketing. A one-time passcode is Authentication.
Want your message costs tracked automatically?
WACRM Pro plans include message cost reports alongside the inbox, AI assist and automation.