Looking for a Callbell alternative? Compare WACRM's price and markup
WACRM is a WhatsApp CRM alternative to Callbell for online shops: Growth is $75/month with 0% WhatsApp message markup on every plan, against Callbell's Multi-agent chat at €14/month per agent, where WhatsApp itself is a separate channel add-on from €20/month per account. WACRM includes coexistence on every plan; Callbell's pricing page does not state it.
By Huy Nguyen (David), Founder & CEO of Netbase JSC Updated
WACRM Growth is $75/month; Callbell's entry Multi-agent chat plan is €14/month per agent, checked 2026-11-03 — but WhatsApp itself is not included in that price: it's a separate channel add-on "from €20/month" per account on Callbell's page.
WACRM charges 0% markup on WhatsApp messages, paid directly to Meta; Callbell's own footnote says "The cost of WhatsApp conversations depends on Meta's rates," with no percentage markup published, on top of the mandatory WhatsApp channel add-on.
Callbell's pricing page does not mention coexistence; WACRM states it explicitly on every plan.
WACRM's trial is 14 days, no card required; Callbell's trial is 7 days, no card required. Neither has a free-forever plan.
WACRM vs Callbell: price, markup and coexistence
| WACRM | Callbell | |
|---|---|---|
| Price per tier | Starter: $29/month · Growth: $75/month · Pro: $179/month · Agency: $299/month | Multi-agent chat: €14/month per agent (the page also offers a USD toggle; EUR is shown by default), prices exclude VAT. Includes the chat management module, Facebook Messenger (first Messenger account included) and the mobile/desktop apps — WhatsApp is a separate channel add-on "from €20/month" per account and Instagram Direct a separate €20/month add-on, neither included in the €14/agent price. · Multi-agent chat Plus: €18/month per agent, prices exclude VAT. Everything in Multi-agent chat, plus dedicated support, advanced analytics, API and integrations, and a WhatsApp verified badge request. WhatsApp/Instagram channel add-ons are still billed separately on top, same as Multi-agent chat. · Enterprise: Custom ("Built around your needs"), requires 50+ agents. Everything in Plus, plus ChatGPT integration and SAML/SSO authentication. |
| WhatsApp message markup | Paid directly to Meta, at Meta’s own price — 0% markup | WhatsApp is not included in the per-agent price: it is a channel add-on billed "from €20/month" per account (Instagram Direct is the same, €20/month per account; the first Facebook Messenger account is free). A footnote states "The cost of WhatsApp conversations depends on Meta's rates" — no percentage markup over Meta's own price is published. Other add-ons on the page: WhatsApp campaigns €0.02 per contact reached, an advanced bot builder €59/month, and extra Facebook/Instagram/WhatsApp/Telegram/TikTok or Web Chat accounts at €20/month per account. |
| Free tier / trial | 14-day free trial, no card required. No free-forever plan. | 7 days free, no credit card required, on Multi-agent chat or Plus. No free-forever plan. |
| Coexistence (WhatsApp app keeps working on the phone) | Yes, on every plan. | Not stated on the pricing page. |
| Channels | WhatsApp only. | Not WhatsApp only: the page lists Facebook Messenger, Instagram Direct, WhatsApp, Telegram, TikTok and Web Chat as available accounts/channels, each priced "€20 / account" per month except the first Messenger account, which the plan calculator states is included free. |
Callbell prices checked 2026-11-03 on Callbell's own pricing page. WACRM prices from wacrm.ai/pricing.
Talk to an expert
Huy Nguyen (David), Founder & CEO
Ask how switching from Callbell to WACRM would work for your own number and contacts.
When Callbell is the better choice
- You need Telegram, TikTok or a website Web Chat inbox today: Callbell offers each as a €20/month add-on account from its Multi-agent chat plan; WACRM has none of these channels.
- You want a free Facebook Messenger inbox bundled with your seats: Callbell includes the first Messenger account at no extra cost; WACRM does not support Messenger at all.
- You're a 50+ agent team wanting ChatGPT integration and SAML/SSO authentication: Callbell's Enterprise plan covers both; WACRM states no SSO/SAML or ChatGPT-integration feature.
Frequently asked questions
Is WACRM cheaper than Callbell?
Often yes for the seat price: WACRM Starter is $29/month for 2 seats, with WhatsApp and 0% markup already included. Callbell's Multi-agent chat is €14/month per agent before any channel is added — WhatsApp itself is a separate add-on "from €20/month" per account on top of that, not included in the €14 price, per Callbell's pricing page checked 3 November 2026.
Does WACRM replace Callbell's Telegram, TikTok or Web Chat inbox?
Partially. Callbell includes a free first Facebook Messenger account and adds Instagram Direct, WhatsApp, Telegram, TikTok and Web Chat each as a €20/month add-on account, checked 2026-11-03. WACRM is WhatsApp-only; its store connector (included from the Growth plan up) and order automation (included on the Growth plan) are still early access, not fully live yet.
When is Callbell the better choice?
If you need Telegram, TikTok or a website Web Chat inbox already available, want a free Facebook Messenger account bundled with your seats, or want EUR pricing with a USD toggle, Callbell already has all of that, checked 2026-11-03 on Callbell's pricing page.
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