Looking for a Chatfuel alternative? Compare WACRM's price and markup
WACRM is a WhatsApp CRM alternative to Chatfuel for online shops: Starter is $29/month flat for 2 seats, against Chatfuel's entry Business S plan at $20/month billed monthly ($18/month billed annually). WACRM pays Meta directly at 0% markup; Chatfuel bills WhatsApp templates at a published "Meta's rate plus 10%."
By Huy Nguyen (David), Founder & CEO of Netbase JSC Updated
WACRM Starter is $29/month flat for 2 seats; Chatfuel's entry Business S plan is $20/month billed monthly ($18/month billed annually, $216/year) with $20 of AI credits/month included, checked 2026-11-03.
WACRM is 0% markup, paid directly to Meta; Chatfuel states "messages you start are WhatsApp templates, billed at Meta's rate plus 10%" per its own plan-cost calculator — a quantified percentage markup over Meta's own price, charged from the first template message, deducted from the same credit balance as AI replies.
Chatfuel's pricing page does not tie coexistence to any specific plan or price; WACRM states coexistence explicitly on every plan. Chatfuel's separate WhatsApp product page names coexistence as a general feature, without a plan or price attached.
WACRM's trial is 14 days, no card required, and there's no free-forever plan on either side; Chatfuel's own WhatsApp product page states "every plan starts with a 7-day free trial: full access and $15 in credits for AI replies and messages."
WACRM vs Chatfuel: price, markup and coexistence
| WACRM | Chatfuel | |
|---|---|---|
| Price per tier | Starter: $29/month · Growth: $75/month · Pro: $179/month · Agency: $299/month | Business S: $20/month billed monthly ($18/month billed annually, $216/year), $20 of AI credits/month included. Chatfuel's separate WhatsApp product page (https://chatfuel.com/whatsapp, checked 2026-11-03) states "no seat fees" and places no cap on contacts or teammates for every channel — this pricing page itself does not state that or itemize seat fees. Larger Business sizes on the same page scale the credit allowance and price together: Business M $50 credits/$40.50 per month, Business L $100 credits/$81 per month, Business XL $200 credits/$153 per month, Business XXL $500 credits/$366.67 per month, all shown billed annually. · Agency S: $90/month billed annually ($1,080/year), $100 of AI credits/month included, up to 3 companies, bulk pricing, an agency management dashboard and a dedicated account manager. Larger Agency sizes scale the same way: Agency M $250 credits/$202.50 per month, Agency L $500 credits/$396 per month, Agency XL $1,000 credits/$765 per month, Agency XXL $2,500 credits/$1,845 per month, all billed annually; the page's own plan-size table shows company count rising to "Unlimited" from Agency M up, versus 3 companies on Agency S. |
| WhatsApp message markup | Paid directly to Meta, at Meta’s own price — 0% markup | WhatsApp template/broadcast messages ("messages you start") are billed at "Meta's rate plus 10%" per the page's own plan-cost calculator — a quantified percentage markup over Meta's own price. This is not limited to usage beyond the plan's included credit balance: the page's FAQ states templates are metered the same way as AI replies, with the charge "com[ing] out of the same wallet as your plan's credits, so you get one bill." |
| Free tier / trial | 14-day free trial, no card required. No free-forever plan. | No free-forever plan. Chatfuel's separate WhatsApp product page (https://chatfuel.com/whatsapp, checked 2026-11-03) states in its FAQ "There's no free plan, but every plan starts with a 7-day free trial: full access and $15 in credits for AI replies and messages," after which "plans start at $20 a month with the same amount in credits included." This pricing page itself does not state "There's no free plan" in those words. |
| Coexistence (WhatsApp app keeps working on the phone) | Yes, on every plan. | Not stated on the pricing page tied to any specific plan or price. Chatfuel has a separate dedicated page at https://chatfuel.com/whatsapp-coexistence (checked 2026-11-03), headlined "Keep your WhatsApp Business app. Add an AI Agent." — describing the feature in general terms ("Connect the number you already use in the WhatsApp Business app. AI Agent answers customers day and night, and you keep replying from your phone.") — but neither that page nor the pricing page states which plan(s) include it or whether it costs extra. |
| Channels | WhatsApp only. | Not WhatsApp only: the pricing page's own plan-cost calculator lists WhatsApp, "Instagram & Facebook," TikTok and Website as the channels a customer can message on, and the Business plan's own feature list includes "Auto-reply to Reels and post comments" — an Instagram/Facebook/TikTok feature bundled into the same WhatsApp-plan price, not a WhatsApp-only product. |
Chatfuel prices checked 2026-11-03 on Chatfuel's own pricing page. WACRM prices from wacrm.ai/pricing.
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Huy Nguyen (David), Founder & CEO
Ask how switching from Chatfuel to WACRM would work for your own number and contacts.
When Chatfuel is the better choice
- You want one plan to cover WhatsApp, Instagram, Facebook and TikTok automation: Chatfuel's Business S plan ($20/month billed monthly) bundles auto-reply to Reels and post comments across all four channels; WACRM is WhatsApp only.
- You run an agency managing several client businesses: Chatfuel's Agency S plan ($90/month billed annually) includes up to 3 companies, bulk pricing and a dedicated account manager, scaling to unlimited companies on larger Agency sizes; WACRM's Agency plan caps at 10 client workspaces, with no dedicated account manager stated.
- You want AI-powered lead qualification and meeting booking built in from the entry plan: Chatfuel's Business S plan lists "Qualify and score leads from ads" and "Book meetings straight in WhatsApp" as included features; WACRM's AI is replies and summaries, not lead scoring or meeting booking.
Frequently asked questions
Is WACRM cheaper than Chatfuel?
It depends on usage: WACRM Starter is $29/month flat for 2 seats with no per-message markup. Chatfuel's Business S is $20/month billed monthly ($18/month billed annually) with $20 of AI credits included, but every WhatsApp template or broadcast message is billed at "Meta's rate plus 10%" out of that same credit balance, checked 2026-11-03 on Chatfuel's own pricing page — so a shop sending a lot of broadcasts pays more as it scales, where WACRM's price stays flat.
Does WACRM replace Chatfuel's Instagram, Facebook and TikTok automation?
No. Chatfuel's own plan-cost calculator lists WhatsApp, "Instagram & Facebook," TikTok and Website as channels included in the same Business plan price, with "Auto-reply to Reels and post comments" bundled in from Business S ($20/month), checked 2026-11-03. WACRM is WhatsApp only — it has no Instagram, Facebook or TikTok automation today.
When is Chatfuel the better choice?
If you want AI-powered comment and DM auto-reply across Instagram, Facebook and TikTok bundled with WhatsApp in one plan, or an agency tier with a dedicated account manager and bulk pricing across multiple client companies, Chatfuel already has all of that, checked 2026-11-03 on Chatfuel's pricing page.
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