Looking for a Gupshup alternative? Compare WACRM's price and markup
WACRM is a WhatsApp CRM alternative to Gupshup for online shops: Growth is $75/month flat for 5 seats, 10,000 contacts and a team inbox included. Gupshup publishes one self-serve plan at $100/month for up to 5 users, with its own $0.008 per-message charge stated separately from Meta's own WhatsApp fee.
By Huy Nguyen (David), Founder & CEO of Netbase JSC Updated
WACRM Growth is $75/month flat for 5 seats with 10,000 contacts and a team inbox included; Gupshup's only published plan is $100/month after a 3-month free period for up to 5 users on its console — shown as a struck-through $100 under its own "Limited Time Offer" banner — with no contact limit (the page says "Unlimited" contacts), checked 2026-11-03.
WACRM is 0% markup, paid directly to Meta; Gupshup states a separate "Per Message Cost $0.008" next to "Meta charges will be billed on actuals as per Meta rate card," without saying whether that $0.008 is a markup on Meta's fee or a flat Gupshup fee — and a different Gupshup self-serve API page states a $0.0010 Gupshup fee instead, so the two Gupshup pages don't reconcile.
Gupshup's pricing page does not mention coexistence anywhere; WACRM states it explicitly on every plan.
WACRM's trial is 14 days, no card required; Gupshup instead runs a promotional "Free for first 3 months" on its one $100/month plan (the $100 shown struck through under "Limited Time Offer"), with "Enjoy full access free for 3 months * Template Charges Apply" stated next to the offer, and has no free-forever plan.
WACRM vs Gupshup: price, markup and coexistence
| WACRM | Gupshup | |
|---|---|---|
| Price per tier | Starter: $29/month · Growth: $75/month · Pro: $179/month · Agency: $299/month | CX Pricing (one published self-serve plan): $100/month after a 3-month free period (shown as a struck-through $100 under "Limited Time Offer", with "Free" as the current price). Up to 5 Users overall Console, "Upto 5 Bot Journeys, incl. Access to 50+ different nodes," unlimited broadcast & retargeting campaigns (template rates apply), no contact limit (the page says "Unlimited" contacts), free WhatsApp setup with help in "Blue Tick Verification." No other named tier (e.g. an Enterprise plan) is shown on this page. |
| WhatsApp message markup | Paid directly to Meta, at Meta’s own price — 0% markup | The page states "Gupshup Message Charges" separately from the $100/month plan fee: "Meta charges will be billed on actuals as per Meta rate card," "Incoming and outgoing messages are charged equally," and "Per Message Cost $0.008" (marked "*Conditions apply"). The page does not say whether that $0.008 is Gupshup's own markup on top of Meta's fee, a flat Gupshup fee, or already inclusive of Meta's charge. A separate Gupshup self-serve API page (https://www.gupshup.ai/isv-partners/whatsapp-api/pricing, checked 2026-11-03) instead states a $0.0010 Gupshup fee per template or session message, with every WhatsApp fee category shown as "0.0000" there and the note "WhatsApp charges message based fee and it is billed at actuals" — a different number and structure from this page's $0.008, and the two Gupshup pages do not reconcile with each other. |
| Free tier / trial | 14-day free trial, no card required. No free-forever plan. | "Free for first 3 months" on the one published $100/month plan — the page shows the $100/month struck through with "Free" as the current price under its "Limited Time Offer" banner. Next to the offer the page states "Enjoy full access free for 3 months * Template Charges Apply"; a separate "*Conditions apply" mark belongs to "Per Message Cost $0.008" elsewhere on the page, not to this free period. No free-forever plan is shown. |
| Coexistence (WhatsApp app keeps working on the phone) | Yes, on every plan. | Not stated on the pricing page. |
| Channels | WhatsApp only. | WhatsApp only on this pricing page itself — no Instagram, Messenger or SMS price is listed alongside the $100/month plan, though Gupshup's site navigation separately links Instagram, RCS, SMS and other channel products elsewhere. |
Gupshup prices checked 2026-11-03 on Gupshup's own pricing page. WACRM prices from wacrm.ai/pricing.
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Huy Nguyen (David), Founder & CEO
Ask how switching from Gupshup to WACRM would work for your own number and contacts.
When Gupshup is the better choice
- You want a visual bot-flow builder bundled into your plan: Gupshup's $100/month plan includes "Upto 5 Bot Journeys, incl. Access to 50+ different nodes"; WACRM's Flow builder equivalent is still early access, on the Pro plan only.
- You want unlimited broadcast and retargeting campaigns named explicitly on the plan: Gupshup's $100/month plan states "Unlimited Broadcast & Retargeting Campaigns" (template rates apply); WACRM's pricing page lists Broadcast on the Starter plan without stating a send-volume limit either way.
- You want help with Meta's official Blue Tick verification bundled into onboarding: Gupshup's plan states "Free WhatsApp Setup, Help in Blue Tick Verification"; WACRM's pricing page does not mention verification assistance.
Frequently asked questions
Is WACRM cheaper than Gupshup?
Yes for a small team: WACRM Growth is $75/month flat for 5 seats. Gupshup's one published plan is $100/month for up to 5 users, plus a separately stated "Per Message Cost $0.008" on top of Meta's own WhatsApp fee, checked 2026-11-03 on Gupshup's own pricing page.
Does WACRM include Gupshup's bot-building and campaign tools?
Not yet at the same level: Gupshup's $100/month plan bundles "Upto 5 Bot Journeys, incl. Access to 50+ different nodes" and "Unlimited Broadcast & Retargeting Campaigns" (template rates apply), checked 2026-11-03. WACRM's Flow builder equivalent is still early access, on the Pro plan only.
When is Gupshup the better choice?
If you want a visual bot-flow builder and unlimited broadcast/retargeting campaigns bundled into one plan, or help with Meta's official Blue Tick business verification built into setup ("Free WhatsApp Setup, Help in Blue Tick Verification"), Gupshup already has all of that today, checked 2026-11-03 on Gupshup's own pricing page.
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