Looking for a Zoko alternative? Compare WACRM's price and markup
WACRM is a WhatsApp CRM alternative to Zoko for online shops: Growth is $75/month with 0% WhatsApp message markup, against Zoko's $79.99/month Plus plan, which is $0 markup for the first 5,000 conversations a month and then $0.00199/conversation after that. WACRM includes coexistence, keeping your WhatsApp Business app working, on every plan.
By Huy Nguyen (David), Founder & CEO of Netbase JSC Updated
WACRM Growth is $75/month; Zoko's comparable Plus tier is $79.99/month, checked 2026-11-02.
Zoko's Starter plan charges a flat $0.015 markup per conversation; Plus and Elite are $0 markup for the first 5,000 or 100,000 conversations a month, then $0.00199 or $0.00099/conversation after that. WACRM charges 0% markup from the first message, on every plan.
Zoko includes unlimited agents on Starter, then caps agents on Plus and Elite; WACRM caps seats on every plan starting at 2 on Starter.
Zoko's pricing page does not mention coexistence; WACRM states it explicitly on every plan.
WACRM vs Zoko: price, markup and coexistence
| WACRM | Zoko | |
|---|---|---|
| Price per tier | Starter: $29/month · Growth: $75/month · Pro: $179/month · Agency: $299/month | Starter: $49.99/month, unlimited agents · Plus: $79.99/month, 5 agents (+$15/extra agent) · Elite: $139.99/month, 10 agents (+$12/extra agent) |
| WhatsApp message markup | Paid directly to Meta, at Meta’s own price — 0% markup | Starter: $0.015 markup per conversation. Plus: $0 markup on the first 5,000 conversations/month, then $0.00199/conversation. Elite: $0 markup on the first 100,000 conversations/month, then $0.00099/conversation. WhatsApp itself is billed directly to Meta at Meta's rate. |
| Free tier / trial | 14-day free trial, no card required. No free-forever plan. | 7-day free trial. No free-forever plan. |
| Coexistence (WhatsApp app keeps working on the phone) | Yes, on every plan. | Not stated on the pricing page. |
| Channels | WhatsApp only. | WhatsApp is included on every plan; Instagram is a flat $9.99/month add-on and Messenger is free, per the pricing page. |
Zoko prices checked 2026-11-02 on Zoko's own pricing page. WACRM prices from wacrm.ai/pricing.
Talk to an expert
Huy Nguyen (David), Founder & CEO
Ask how switching from Zoko to WACRM would work for your own number and contacts.
When Zoko is the better choice
- You need a Shopify connector or automation flows live today: Zoko ships both now; WACRM's equivalents are early access.
- You want Instagram alongside WhatsApp today: Zoko adds it for a flat $9.99/month; WACRM is WhatsApp-only.
- You run high conversation volume on Zoko's Elite plan: it's $0 markup for the first 100,000 conversations a month before the per-conversation fee kicks in, a higher free volume than Plus's 5,000.
Frequently asked questions
Is WACRM's markup really lower than Zoko's?
It depends on the plan and volume. WACRM charges 0% markup from the first message on every plan, so it's lower than Zoko's Starter plan, which charges $0.015 per conversation with no free volume. Against Zoko's Plus and Elite plans, WACRM is equal up to their 5,000 and 100,000 conversations-a-month thresholds (also $0 markup there) and lower again above those thresholds, where Zoko charges $0.00199 or $0.00099/conversation, checked 2 November 2026.
Does Zoko have features WACRM doesn't yet?
Yes — Zoko sells live automation flows and a Shopify connector today. WACRM's flow builder (included on the Pro plan) and store connector (included from the Growth plan up) are still early access, not sold as separate add-ons.
When is Zoko the better choice?
If you need live automation flows or a Shopify connector running today, or want Instagram alongside WhatsApp, Zoko already has all three.
See WACRM next to Zoko on your own number
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